Direct Mail vs. Email: When to Send Which

Direct Mail vs. Email: When to Send Which

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the options to make your best moves. The high-touch “touchable” stuff, like direct mail,...
Balance Marketing with the Bottom Line

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to maximize your outreach potential. But the truth is, well, mail isn’t your...
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