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We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information they have to remember all the time. If you’re marketing to busy parents, chances are, what you’re sending their way is optional knowledge. How do you make your message appealing and memorable among all the other verbiage coming their way on screen and in print? Here are our two cents on standing out and being seen when marketing to busy parents.
Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to create some buzz. However it’s going down, a lot of organizations still stick to the traditional way of sharing news: with paper newsletters. Why?
You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear them, and why. Direct mail is one of your most expensive marketing tools but can produce some of the highest returns on investment. But if there’s one key word for direct mail ROI, it’s strategy. It’s the how and why.
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects design, budget, and targeting and sometimes it’s not so clear which is best. Which one should you bet on for your next campaign?
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your fundraising mail strategy.