by Letter Jacket | Aug 15, 2018 | Direct Mail, direct mail marketing, Uncategorized
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information they have to remember all the...
by Letter Jacket | Aug 8, 2018 | Direct Mail, direct mail marketing
Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to create some buzz. However it’s going down, a lot of organizations still...
by Letter Jacket | Aug 1, 2018 | Direct Mail, direct mail marketing
You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear them, and why. Direct mail is one of your most expensive...
by Letter Jacket | Jul 25, 2018 | Direct Mail, direct mail marketing
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects design, budget, and targeting and sometimes...
by Letter Jacket | Jul 18, 2018 | Direct Mail, direct mail marketing
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your fundraising mail strategy. Tips for Spicing up...
by Letter Jacket | Jul 4, 2018 | Direct Mail, direct mail marketing
Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional impact of letters, why it...
