by Letter Jacket | Nov 28, 2018 | Direct Mail, direct mail marketing
No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more generous. By the time Thanksgiving approaches, your kids’ wish lists...
by Letter Jacket | Nov 21, 2018 | Direct Mail, direct mail marketing
Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing strategy that’s greater than the...
by Letter Jacket | Nov 14, 2018 | Direct Mail, direct mail marketing
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or non-profit, is also a great way to connect. You can add...
by Letter Jacket | Oct 17, 2018 | Business advice, Direct Mail, direct mail marketing, USPS
If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media campaigns, or overhauling for...
by Letter Jacket | Oct 3, 2018 | Direct Mail, direct mail marketing, Uncategorized
How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom line. You always pass up that fancier paper, the square envelope, the metallic...
by Letter Jacket | Sep 26, 2018 | direct mail marketing
Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. Why not get a head...
