by Letter Jacket | Oct 17, 2018 | Business advice, Direct Mail, direct mail marketing, USPS
If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media campaigns, or overhauling for...
by Letter Jacket | Oct 3, 2018 | Direct Mail, direct mail marketing, Uncategorized
How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom line. You always pass up that fancier paper, the square envelope, the metallic...
by Letter Jacket | Sep 26, 2018 | direct mail marketing
Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. Why not get a head...
by Letter Jacket | Sep 12, 2018 | Direct Mail, direct mail marketing
The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the longest-running show in town doesn’t mean its hottest techniques or FAIL Blog...
by Letter Jacket | Sep 5, 2018 | Direct Mail, direct mail marketing
Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet to not just rock...
by Letter Jacket | Aug 22, 2018 | Direct Mail, direct mail marketing, quality custom printed business envelopes
Social media integration, digital crossover, custom printing, design, and color can all boost your direct mail ROI without breaking your postage budget. There are times, however, when tossing a few extra bucks USPS’s way may be worth it. Postage add-ons and “extras”...
