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Civil War Envelopes

Over the past few months we’ve taken a look at the long and storied history of the envelope, and how envelopes actually played an important role in the history of nations, our own nation included. The Civil War was one of the bloodiest periods of United States history, with millions of Americans fighting and killing their friends, lovers and family members over deep philosophical divides which were much more complex than most people today realize. read more…

How to Mitigate Your Slow Season

One of the dreams of being a small business owner is to have freedom, both financial and personal, from the constriction of the traditional work world. However, since running your own business is a 24/7 occupation, many people turn to seasonal businesses to achieve that freedom. The problem is, during the slow season business doesn’t generate money. read more…

The Future of the Post Office…as a Bank?

In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly been in neighborhoods and communities that are economically disadvantaged and undeserved.

Unfortunately, this places an even deeper impact on these communities, exacerbating an already tough situation. Learn how a community staple that still exists everywhere—the US Postal Service—might step in to fill that desperate gap. read more…

Direct Mailing Best Practices and Approaches | Letter Jacket

Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be looking at a number of best practices to ensure that your direct mailings have maximum impact with your clientele and even work to bring in new leads that you can turn into repeat customers. Read about direct mailing best practices and approaches, examples of success and how you can better leverage your own direct mail marketing campaign to achieve success. read more…

Direct Mail Primer: The How

In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in conjunction with your email, social media and web efforts. Accomplishing this, however, requires taking just the right steps to integrate your direct mailing efforts. In this article we will look at several tips for getting the most out of your direct mail marketing efforts and how it forms a continual cycle of learning and tweaking to keep getting the most out of the process. read more…

Direct Mail Primer: How to Grow Your Business

We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word links on social media, emailed newsletters and coupon codes. Everywhere we look, we’re faced with LED screens, flashing lights and advertisements designed to stimulate the brain to buy, buy, buy.

So you’re probably wondering why you’re reading an article about using direct mail to grow your business. Isn’t direct mail passé? Isn’t it old-fashioned and no longer relevant? The answer is no, it’s not. In fact, direct mail is probably a more effective means of growing your business than it ever has been in the past. Learn why you’re missing out by not using direct mail marketing to grow your business, and how Letter Jacket’s custom envelopes can help. read more…

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