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Email Has a Carbon Footprint

Believe it or not, when it comes to a carbon footprint, your daily emails don’t have dainty feet. If you’re concerned about the environment, the best solution might be to think twice before going 100 percent digital. Email has a carbon footprint, too.

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Our 10 Best Tips for Direct Mail Marketing: Redux!

In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper remains vital to top-tier sales. But to compete with that online “buy” button, we want to help you score major points for follow-through. Without further ado, here are 10 of our very best tips for making your direct mail marketing campaign shine from start to finish.

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Can Using Color Increase Donations?

Whether you’re in charge of raising donations for your favorite cause, charity or campaign, you always want to reach or exceed your goal. What are some tools to help you do just that? Think about the last time you picked up your mail. As you sort hrough the vast, precariously teetering stack of envelopes, what moved you to open certain envelopes sent from various unknown sources rather than immediately tossing them into the recycling bin or trash? Did the more colorful envelopes hold your interest a little longer? Were those envelopes more likely to make the cut? For most people, that answer would be yes. Color has a tremendous impact on our emotions and behavior whether or not we realize it at that exact moment. So can using color increase donations?

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