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When it comes to office supplies, you always want to stay efficient and scaled back. You also want the most bang for your buck. If you know what you need, you save money, reduce waste, and avoid a colorful, jumbled avalanche when you open the supply cabinet. So how do you stay scaled back without missing out on something you need? We can’t speak for all your office needs, but we can definitely speak for envelopes. So, we’ve compiled a short list of some of our most popular custom business envelopes that business owners, non-profit leaders, and church administrators like you have decided they can’t do without. read more…
When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re in the design or the mail-out phase, try a few of our quick (and fun) tips for injecting life into your mail prep, and getting your direct campaign where it needs to be. If it doesn’t pique your interest, how are you going to get anyone else excited to see what’s inside? read more…
Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to stock up on bulk, splurge on the higher-quality staples, and load up on that fresh fruit. When you’re choosing how to send mail for your organization, there are seasons when your priority is to defend your bottom line. But there are other times when you make those far-seeing investment decisions. Even small elements in your direct mail and envelopes options can make a difference to sales and client relationships, depending on your needs. Sometimes those extras are worth it. When is it time for your business to check out the benefits of a custom printed envelope, a paper catalogue, or a self-seal envelope option, for example? Let’s unpack the options.
Small business branding has an advantage. Because you’re still so close to the ground, brand-building blends easily not just with increasing sales, but with deepening relationships and maximizing community impact. As your business grows, here are a few simple gestures your small business can make to ensure your brand doesn’t get “too big for its britches” and lose that invaluable human touch.
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting social media with old-fashioned mail, and watched postcards explode into online shares. From improving your analytics to increasing sales, read on for how creatively connecting direct mail and social media can work for you, no matter the size of your business.
“But wait — I’m not in the hospitality industry.” If you just thought that, this blog post is for you. All good industries are hospitality industries. Hospitality doesn’t need aprons and room service. It is an attitude, and it’s crucial for long-term business relationships. Because whether you’re a caterer, non-profit organization, or CPA, the way you run your organization helps people feel welcome and human — or not. And we think efficiency is key. Here are 5 ways that efficiency can = hospitality for you.