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Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional impact of letters, why it works, and how “analog” communications pays off.
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the question of the day: how do you decide when to invest a little more in postage? There are times when you want to add an extra “wow” factor to your direct mail. Boosting your ROI is also about knowing when to spend. Here’s a quick guide to some “add-on” options that require a little extra postage but might be worth it.
Branding for a church or non-profit does not always follow all the same rules as branding for a business. If you work for a church or non-profit, you might even feel hesitation about totally adopting words like “branding.” You want to keep your identity distinct and don’t want the values you stand for to get too confused with the need for revenue.
Remember that note you passed in fourth grade? It could have been a Valentine. It could have been of the “Do you like me? Check Yes or No” variety. It was supposed to go straight to the person you had a crush on but got intercepted. Traumatic! No direct mail security at all!
The United States Postal Service has your back. They’ve expanded their offerings to include more than sending and receiving mail and giving you that occasional discount on postage. From saving on your direct mail campaigns to free tracking, marketing boosts, and tools for small businesses, USPS offers a lot you might not know about. So before you shop around (or pay too much to send your next mailer), check out these 5 USPS secrets our good old post office offers that might just make your life a little easier. read more…