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So you’re convinced that direct mail is the way to go. Now you need to build the right type of business envelope to catch the eye and tell your story. Read on!
One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever. read more…
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper remains vital to top-tier sales. But to compete with that online “buy” button, we want to help you score major points for follow-through. Without further ado, here are 10 of our very best tips for making your direct mail marketing campaign shine from start to finish.
Whether you’re in charge of raising donations for your favorite cause, charity or campaign, you always want to reach or exceed your goal. What are some tools to help you do just that? Think about the last time you picked up your mail. As you sort hrough the vast, precariously teetering stack of envelopes, what moved you to open certain envelopes sent from various unknown sources rather than immediately tossing them into the recycling bin or trash? Did the more colorful envelopes hold your interest a little longer? Were those envelopes more likely to make the cut? For most people, that answer would be yes. Color has a tremendous impact on our emotions and behavior whether or not we realize it at that exact moment. So can using color increase donations?
Not long ago, ‘going paperless’ was a term bandied about with great ease and relish by conservationists. Using less or no paper was supposed to be ‘better for the environment or important in saving trees.’ It has proven to be both unattainable and unsustainable as a goal. A more logical and attainable target has been embraced by the North American Paper and Pulp industry which continues to improve its green efforts. So, what are these green strides being made by the paper and pulp industry?