by Letter Jacket | Apr 14, 2016 | Branding for small businesses, Business advice, Direct Mail, Envelope History
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive and well. Learn more about the issue and why some of the boldest...
by Letter Jacket | Apr 7, 2016 | Branding for small businesses, Direct Mail
Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church membership and regular service attendance numbers have dropped precipitously for mainline...
by Letter Jacket | Mar 24, 2016 | Branding for small businesses, Business advice, Direct Mail, Letter Jacket Envelopes
Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes can also...
by Letter Jacket | Mar 16, 2016 | Branding for small businesses, Business advice, Direct Mail
With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those that do manage to stand out...
by Letter Jacket | Mar 11, 2016 | Branding for small businesses, Business advice, Direct Mail
Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under the sun may have been seen at some point already, it takes a keen...
by Letter Jacket | Mar 4, 2016 | Branding for small businesses, Business advice
Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms because of the relatively low up-front investment...
