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Direct Mail vs. Email: When to Send Which

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the options to make your best moves. The high-touch “touchable” stuff, like direct mail, phone calls, and hand-written notes, haven’t gone away, all the while new, faster, digital options—like email and social media—are cropping up in more and more sophisticated ways.

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Best-Kept Secrets: Holiday Fundraiser Marketing

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more generous. By the time Thanksgiving approaches, your kids’ wish lists aren’t the only gifts you’re thinking about. You want your organization to be a line on people’s budgets. Holiday fundraising season is a perfect time to build sincere (and jolly!) connections with your organization, celebrate friendships, and take in a bulk of your year’s budget. Plus, holiday fundraiser marketing can be tons of fun. Here are some fabulous pointers for making the merry most of your fundraising season this year.

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Maximizing Paper in an Omnichannel World

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing strategy that’s greater than the sum of its parts. And every smart marketer knows: if you want the very best omnichannel experience, you’ve got to include direct mail.

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