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5 Ways to Raise Your Direct Mail ROI

You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear them, and why. Direct mail is one of your most expensive marketing tools but can produce some of the highest returns on investment. But if there’s one key word for direct mail ROI, it’s strategy. It’s the how and why.

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Add-ons That Make Extra Postage Worth it

We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the question of the day: how do you decide when to invest a little more in postage? There are times when you want to add an extra “wow” factor to your direct mail. Boosting your ROI is also about knowing when to spend. Here’s a quick guide to some “add-on” options that require a little extra postage but might be worth it.

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