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What’s more fun at the post office than picking new stamps? If you said picking holiday stamps, we think you are correct. (Maybe it ties with claiming a package sent December 23 from your wealthy grandma with impeccable taste. It’s close.)
No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more generous. By the time Thanksgiving approaches, your kids’ wish lists aren’t the only gifts you’re thinking about. You want your organization to be a line on people’s budgets. Holiday fundraising season is a perfect time to build sincere (and jolly!) connections with your organization, celebrate friendships, and take in a bulk of your year’s budget. Plus, holiday fundraiser marketing can be tons of fun. Here are some fabulous pointers for making the merry most of your fundraising season this year.
Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing strategy that’s greater than the sum of its parts. And every smart marketer knows: if you want the very best omnichannel experience, you’ve got to include direct mail.
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or non-profit, is also a great way to connect. You can add warmth, sincerity, humor, or pizazz to your marking repertoire, build relationships, and make people feel appreciated. And if you start early enough, it can be a heck of a lot of fun to plan.
Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to maximize your outreach potential. But the truth is, well, mail isn’t your cheapest option. Direct mail means paying for higher impact, higher touch, and a slower build-up on return. Read on to learn how to balance marketing with the bottom line.
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where you invest in tech does not rely on the latest trick or trend. To hit that ROI, determining your technology investment depends on your need and your strategy. So, is high-tech metering right for you, and can it save you money?