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You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear them, and why. Direct mail is one of your most expensive marketing tools but can produce some of the highest returns on investment. But if there’s one key word for direct mail ROI, it’s strategy. It’s the how and why.
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects design, budget, and targeting and sometimes it’s not so clear which is best. Which one should you bet on for your next campaign?
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your fundraising mail strategy.
Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional impact of letters, why it works, and how “analog” communications pays off.
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the question of the day: how do you decide when to invest a little more in postage? There are times when you want to add an extra “wow” factor to your direct mail. Boosting your ROI is also about knowing when to spend. Here’s a quick guide to some “add-on” options that require a little extra postage but might be worth it.