Direct Mail

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...

The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...

Social media integration, digital crossover, custom printing, design, and color can all boost your direct mail ROI without breaking your postage budget. There are times, however, when tossing a few extra bucks USPS’s way may be ...