by Letter Jacket | Mar 24, 2016 | Branding for small businesses, Business advice, Direct Mail, Letter Jacket Envelopes
Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes can also...
by Letter Jacket | Mar 16, 2016 | Branding for small businesses, Business advice, Direct Mail
With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those that do manage to stand out...
by Letter Jacket | Mar 11, 2016 | Branding for small businesses, Business advice, Direct Mail
Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under the sun may have been seen at some point already, it takes a keen...
by Letter Jacket | Mar 4, 2016 | Branding for small businesses, Business advice
Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms because of the relatively low up-front investment...
