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Our 10 Best Tips for Direct Mail Marketing: Redux!

In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper remains vital to top-tier sales. But to compete with that online “buy” button, we want to help you score major points for follow-through. Without further ado, here are 10 of our very best tips for making your direct mail marketing campaign shine from start to finish.

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Can Using Color Increase Donations?

Whether you’re in charge of raising donations for your favorite cause, charity or campaign, you always want to reach or exceed your goal. What are some tools to help you do just that? Think about the last time you picked up your mail. As you sort hrough the vast, precariously teetering stack of envelopes, what moved you to open certain envelopes sent from various unknown sources rather than immediately tossing them into the recycling bin or trash? Did the more colorful envelopes hold your interest a little longer? Were those envelopes more likely to make the cut? For most people, that answer would be yes. Color has a tremendous impact on our emotions and behavior whether or not we realize it at that exact moment. So can using color increase donations?

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Green Strides in the Paper & Pulp Industry

Not long ago, ‘going paperless’ was a term bandied about with great ease and relish by conservationists. Using less or no paper was supposed to be ‘better for the environment or important in saving trees.’ It has proven to be both unattainable and unsustainable as a goal. A more logical and attainable target has been embraced by the North American Paper and Pulp industry which continues to improve its green efforts. So, what are these green strides being made by the paper and pulp industry?

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Why They Are Called Envelopes

To discover why they are called envelopes, we have to travel back to the time before such a thing existed. So, sit back, relax and strap yourself in for a trip in what we call “the way back in time” machine.  We will journey back to the dawn of written communications and discover the genesis and evolution of the humble envelope.

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