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Small business branding has an advantage. Because you’re still so close to the ground, brand-building blends easily not just with increasing sales, but with deepening relationships and maximizing community impact. As your business grows, here are a few simple gestures your small business can make to ensure your brand doesn’t get “too big for its britches” and lose that invaluable human touch.
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting social media with old-fashioned mail, and watched postcards explode into online shares. From improving your analytics to increasing sales, read on for how creatively connecting direct mail and social media can work for you, no matter the size of your business.
“But wait — I’m not in the hospitality industry.” If you just thought that, this blog post is for you. All good industries are hospitality industries. Hospitality doesn’t need aprons and room service. It is an attitude, and it’s crucial for long-term business relationships. Because whether you’re a caterer, non-profit organization, or CPA, the way you run your organization helps people feel welcome and human — or not. And we think efficiency is key. Here are 5 ways that efficiency can = hospitality for you.
The holiday festivities are over. Even the honeymoon phase of the post-holiday diet is over. Spring is around the corner. But when holiday time comes back around, you will be prepared. Because when it comes to the when, if, and how of sending a corporate holiday greeting, it can be tricky to know how to do it right, and we’ve got you covered. Read on for our 5 best tips on sending holiday cards in 2018. read more…
It’s the start of a new year. Why not start fresh with your office supplies? You know that cabinet that’s so jumbled with binder clips in thirteen sizes, toppling piles of file folders, and bags of rubber bands you’re pretty sure have been there since 1998, you’re almost afraid to open the door? Fear that cabinet no more! Before you toss it all out and dash to an online store for more paper clips and one-inch binders, here are a few tips for taking stock of what you already have and upcycling your leftover office supplies. read more…
Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready to take your business or organization to the next level, here are some of the very best practices toward an effective direct mail campaign you can be proud of. read more…