The High (and Pesky) Cost of Undeliverable Mail

The High (and Pesky) Cost of Undeliverable Mail

One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback for letters and mailings come at a higher cost. With...
Direct Mail Primer: The How

Direct Mail Primer: The How

In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in conjunction with your email, social media and web efforts....
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