Business advice

Trust is the foundation for strong, healthy, successful relationships, both professional and personal. Trust is synonymous with integrity, confidence, and honesty. But trust isn’t something that happens in a vacuum; it takes time, commitment, and dedication. ...

In the days of text, when even email is on the wane, it can be easy to get sloppy with business writing. I mean IDK what’s the problem with sneding qiuck communication if it looks great ...

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...

This may come as news, but remember subscriptions? You know, those physical objects that used to come in the mail, regularly, with your name on the envelope. No, not bills. The ones you picked out, that ...

“Marketing to Millennials”—you’ve been hearing it for the past ten years. Is there anything new under the sun to say? Well, yes! Because Millennials have grown up. They’re still buying faux-vintage denim, but now they’re also ...

Branding for a church or non-profit does not always follow all the same rules as branding for a business. If you work for a church or non-profit, you might even feel hesitation about totally adopting words ...

The United States Postal Service has your back. They’ve expanded their offerings to include more than sending and receiving mail and giving you that occasional discount on postage. From saving on your direct mail campaigns to ...

At Letter Jacket, we’re not afraid of the digital. But if you know anything about us, you know that we are also champions of the “analog” —experts in how to get your paper from one place ...

We’ve always known that direct mail can give you a uniquely great return on investment. But if you have anything to do with balancing your business’ books, you know that investment is the right word. It ...

Giving up a beautiful spring day to wash your blinds and clean out your closets? Perhaps you could take it or leave it. But doing a spring clean of your office address books is always worth ...