The High (and Pesky) Cost of Undeliverable Mail

The High (and Pesky) Cost of Undeliverable Mail

One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback for letters and mailings come at a higher cost. With...
Green Strides in the Paper & Pulp Industry

Green Strides in the Paper & Pulp Industry

Not long ago, ‘going paperless’ was a term bandied about with great ease and relish by conservationists. Using less or no paper was supposed to be ‘better for the environment or important in saving trees.’ It has proven to be both unattainable and unsustainable as a...
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